What is the main goal of Valley Metro’s ridership campaigns?

The main goal of Valley Metro’s ridership campaigns is to promote public transit as a viable, convenient transportation option. By emphasizing the benefits of using public transit, these campaigns aim to attract more riders, making transit a preferred choice for commuting within the community. This approach can help reduce congestion, improve air quality, and provide accessible transportation to a wider range of people, contributing to overall community sustainability.

In this context, promoting public transit is essential because it aligns with broader objectives such as enhancing mobility, reducing traffic-related issues, and supporting environmental initiatives. Focusing on the convenience, affordability, and efficiency of using public transit helps communicate its value to potential riders.